Build with Advantage Acceptable Use Policy

Last Updated: October 2, 2026

This Acceptable Use Policy (“AUP”) describes acceptable use of and access to software, services, applications, APIs, artificial intelligence functionality, hosting, integrations, automation capabilities, development tools, and other products offered by Build with Advantage (“BWA”).

By accessing or using the Products, Customer agrees to comply with this AUP and is responsible for the activities of its Users, administrators, contractors, applications, integrations, automated processes, and other persons or systems operating through Customer’s account.

Use of the Products is also subject to the applicable agreement between Customer and Build with Advantage, the Build with Advantage Privacy Policy, and any additional terms applicable to specific Products or third-party services.

Definitions

Unless otherwise defined in the applicable agreement between Customer and Build with Advantage, the following terms apply.

AI Features means functionality within the Products that uses artificial intelligence, machine learning, large language models, generative AI, natural language processing, computer vision, speech processing, embeddings, retrieval systems, intelligent automation, agents, or similar technologies.

AI Input means information submitted to an AI Feature, including prompts, instructions, documents, images, audio, data, records, website content, retrieved information, system context, configuration, or other material.

AI Output means text, code, images, classifications, summaries, recommendations, translations, generated content, structured data, actions, or other results generated or assisted by an AI Feature.

Automated Action means an action initiated or completed by a Product, workflow, integration, AI Feature, agent, rule, API, scheduled process, or other automated mechanism.

Connected Service means a third-party application, API, platform, model, data source, identity provider, commerce service, analytics service, communication service, or other external system connected to a Product.

Customer means a company, organization, individual, or authorized representative with a current agreement with Build with Advantage or a person using an authorized trial, sandbox, community, development, or evaluation version of a Product.

Customer Data means information, content, configurations, themes, templates, code, documents, media, records, product information, course information, user information, AI Inputs, integration data, and other material submitted, stored, processed, transmitted, or managed by Customer through the Products.

Generated Content means content created or materially modified through an AI Feature or other automated capability within the Products.

Intellectual Property Rights means all copyright, rights in inventions, patents, trade secrets, trademarks, trade names, service marks, design rights, database rights, rights in data, domain names, goodwill, and similar rights, whether registered or unregistered, including applications, renewals, and extensions.

Products means Build with Advantage software, hosted services, APIs, modules, applications, development tools, trial environments, sandboxes, AI Features, integrations, connectors, workflow capabilities, automation tools, and any modified, updated, or enhanced versions made available by Build with Advantage.

User means any person, administrator, employee, contractor, customer, end user, developer, application, service account, or authorized system accessing or using the Products through Customer.

General Acceptable Use

Customer must use the Products lawfully, responsibly, and in accordance with the applicable agreement.

Customer is responsible for:

determining whether its intended use of the Products is appropriate for its business and legal requirements;
obtaining required rights, permissions, licences, notices, and consents for Customer Data;
maintaining appropriate access controls and User permissions;
configuring workflows, integrations, AI Features, and Automated Actions appropriately;
reviewing information produced through the Products before relying upon or publishing it where appropriate;
complying with applicable privacy, data protection, consumer protection, intellectual property, accessibility, communications, employment, sector-specific, and other applicable laws;
ensuring that use of Connected Services complies with the terms applicable to those services; and
maintaining appropriate human oversight over automated processes where the circumstances require it.

Prohibited Use and Content

Customer may not upload Customer Data, configure a Product, or use a Product in a manner that:

violates applicable local, provincial, state, national, foreign, or international laws or regulations;
advocates, facilitates, instructs, or induces unlawful activity;
infringes or misappropriates another person’s Intellectual Property Rights;
distributes copyrighted, confidential, proprietary, or private material without the required rights or permissions;
is threatening, abusive, harassing, defamatory, discriminatory, or unlawfully invasive of another person’s rights;
is intentionally deceptive, fraudulent, materially misleading, or designed to impersonate another person or organization without authorization;
facilitates phishing, credential theft, identity theft, financial fraud, malware distribution, or similar malicious activity;
contains viruses, malware, ransomware, malicious scripts, corrupted files, or other code intended to damage, disrupt, monitor, or gain unauthorized control over systems;
interferes with or disrupts the Products or infrastructure supporting the Products;
attempts to bypass Product access controls, licensing restrictions, rate limits, tenant isolation, security mechanisms, usage limits, or technical safeguards;
accesses information, accounts, tenants, systems, or environments for which Customer does not have authorization;
performs vulnerability scanning, penetration testing, security testing, exploitation, or similar activity against the Products without prior authorization from Build with Advantage;
attempts to reverse engineer, decompile, disassemble, alter, tamper with, or create unauthorized derivative works of proprietary portions of the Products except where expressly permitted by law or written agreement;
falsifies or removes authorship, copyright, trademark, security, provenance, attribution, or other notices;
harvests personal information without appropriate authorization or legal basis;
uses the Products to create, distribute, or facilitate unsolicited communications contrary to applicable anti-spam or communications laws;
uses excessive automated requests, bots, crawlers, scripts, extraction mechanisms, or other processes in a way that degrades the Products or circumvents documented interfaces or usage limits;
attempts to bypass restrictions imposed by a Connected Service;
leases, sublicenses, resells, distributes, or commercially exploits the Products except where expressly permitted under Customer’s agreement; or
makes evaluation, sandbox, community, development, or trial environments available to unauthorized third parties.

Artificial Intelligence and Automated Systems

BWA Products may include AI-assisted content creation, AI Assist functionality, intelligent workflows, retrieval-based systems, conversational interfaces, agentic functionality, automated classification, translation, recommendations, search assistance, data extraction, content refinement, and integrations with third-party AI services.

Availability varies by Product, configuration, subscription, deployment, and Connected Service.

Customer Responsibility for AI Use

Customer is responsible for determining whether AI Features are suitable for a particular use.

Customer must review AI Outputs when accuracy, legal compliance, safety, reputation, financial impact, publication, customer communication, or another material consequence depends upon the output.

Customer must not represent AI Output as independently verified fact unless Customer has performed appropriate verification.

AI Output may contain inaccurate, incomplete, outdated, duplicated, biased, or unexpected information. Customer must apply appropriate human judgment before relying on AI Output for consequential purposes.

AI Inputs

Customer must have the necessary rights and authority to submit AI Inputs.

Customer must not intentionally submit:

information obtained unlawfully;
confidential information Customer does not have authority to process through the applicable AI Feature;
authentication credentials, passwords, private keys, secrets, or security tokens unless the Product expressly requires such information through an approved secure mechanism;
regulated or sensitive information where use of the applicable AI Feature has not been approved for such information;
malicious instructions intended to compromise BWA, another Customer, a Connected Service, or an AI system; or
information intended to defeat security, privacy, tenant-isolation, moderation, or access-control protections.

AI Generated Content

Customer is responsible for Generated Content that Customer chooses to publish, distribute, send, execute, incorporate into another system, or otherwise use.

Before publication or operational use, Customer must take reasonable measures to confirm:

factual accuracy where accuracy matters;
appropriate attribution where required;
compliance with applicable intellectual property rights;
compliance with applicable privacy and confidentiality obligations;
compliance with advertising, consumer protection, accessibility, and sector-specific requirements where applicable; and
suitability for the intended audience.

AI Agents and Automated Actions

Where BWA provides agents, workflows, rules, integrations, or other functionality capable of taking actions, Customer is responsible for the permissions, scope, instructions, data sources, approval requirements, and Connected Services assigned to those systems.

Customer must not configure an Automated Action to:

access information beyond Customer’s authorization;
circumvent approval, authentication, financial, security, privacy, or compliance controls;
send deceptive or unauthorized communications;
execute transactions or publish information outside the scope intended by Customer;
modify or delete information without appropriate authorization;
continuously repeat actions in a manner that creates excessive traffic, cost, resource consumption, or service degradation;
conceal the identity or origin of automated communications where disclosure is legally required; or
take unlawful actions merely because those actions have been delegated to software.

Customer should use appropriate approval controls for actions with material legal, financial, operational, privacy, security, employment, healthcare, safety, or reputational consequences.

High-Impact Decisions

Unless expressly agreed in writing and configured for the applicable use case, Customer must not use AI Features as the sole basis for decisions that produce significant legal or similarly material effects concerning an individual.

Where AI Features support a high-impact workflow, Customer remains responsible for required human review, notices, explanations, consent, appeal processes, record keeping, and other legal obligations applicable to Customer.

Misrepresentation and Synthetic Content

Customer must not use AI Features to intentionally:

impersonate another person without authorization;
create fraudulent endorsements, reviews, identities, records, evidence, or transactions;
materially misrepresent the source or authenticity of Generated Content where such representation would be deceptive;
fabricate professional, academic, financial, legal, medical, regulatory, or official records for deceptive purposes; or
mislead recipients about communications in circumstances where disclosure of automation or AI use is required by law.

Security of AI Systems

Customer must not attempt to:

extract hidden system instructions, credentials, secrets, proprietary prompts, model configuration, or information belonging to another Customer;
exploit prompt injection or similar techniques to obtain unauthorized information or actions;
bypass AI Feature permissions, filters, quotas, safety mechanisms, or tenant boundaries;
intentionally poison retrieval sources, embeddings, indexes, training materials, or knowledge repositories;
use AI Features to generate malicious code intended for unauthorized exploitation; or
use an AI Feature to probe the Products or Connected Services for security vulnerabilities without authorization.

Connected Services and Integrations

BWA supports integrations and connectors with third-party platforms and services.

Customer is responsible for:

having valid accounts and required permissions for Connected Services;
configuring credentials and scopes according to least-privilege principles;
complying with the terms of each Connected Service;
determining which information Customer permits BWA to exchange with a Connected Service;
disabling credentials or integrations when access is no longer required; and
reviewing automated data transfers and actions where appropriate.

Build with Advantage is not responsible for Customer’s independent use of a Connected Service outside the Products.

Availability, functionality, limits, pricing, data handling, and terms of Connected Services are controlled in part by their respective providers and may change independently of BWA.

APIs, Headless Delivery, Development Tools and Custom Code

Where Customer uses APIs, headless interfaces, developer tools, custom themes, scripts, modules, plugins, or other extensibility capabilities, Customer must:

protect API keys, credentials, tokens, and secrets;
follow applicable authentication and authorization requirements;
respect documented limits and rate controls;
ensure custom code does not compromise Product security, performance, tenant isolation, accessibility, or stability;
test custom development appropriately before production use;
maintain third-party dependencies used in Customer-controlled code;
comply with applicable licences for open-source and third-party components; and
avoid intentionally introducing vulnerable, malicious, or unsupported components into a hosted environment.

Customer is responsible for code and configurations developed, installed, or controlled by Customer or its contractors.

Content Management, PIM, LMS and Portal Use

Customer is responsible for content and data managed through BWA CMS, PIM, LMS, portal, commerce, workflow, and other modules.

This includes responsibility for:

product descriptions, pricing, specifications, claims, and availability information;
learning content, assessments, certifications, learner records, and reporting;
portal content, documents, permissions, workflows, and member or customer information;
website content, accessibility, publishing approvals, metadata, and structured information;
generated or translated content;
commerce and transaction-related information supplied by Customer or its Connected Services; and
ensuring published information remains appropriate and current.

Security and Integrity

Customer must not violate the security or integrity of a Product.

Prohibited conduct includes:

deliberately tampering with Product security;
accessing Customer Data belonging to another tenant or account;
accessing a server, system, account, service, or environment without authorization;
probing, scanning, testing, or attempting to breach security or authentication measures without authorization;
intentionally rendering any part of the Products unavailable;
attempting unauthorized access through hacking, credential attacks, password mining, token theft, or similar methods;
intercepting or monitoring data or traffic without authorization;
sharing credentials in a manner inconsistent with Customer’s subscription or security requirements;
circumventing role-based permissions or identity controls; and
knowingly introducing malicious code into a Product or hosted environment.

Customer must promptly notify Build with Advantage if Customer becomes aware of compromised credentials, unauthorized access, or another security issue affecting the Products.

Email, Messaging and Electronic Communications

Customer may not use the Products directly or indirectly to send, transmit, distribute, or facilitate communications contrary to applicable law.

Customer must not use the Products to:

send unsolicited commercial electronic messages contrary to applicable anti-spam laws;
send communications to addresses obtained through unlawful harvesting, scraping, or deceptive means;
send communications using purchased lists where required permissions have not been obtained;
falsify sender information, routing information, headers, domains, telephone numbers, identities, or message origins;
conceal the source of a communication for deceptive purposes;
use a third party’s domain, account, infrastructure, or identity without authorization; or
continue sending communications to recipients who have validly opted out where an opt-out is legally required.

Customer is responsible for promptly processing applicable unsubscribe, opt-out, “do not call,” and “do not send” requests.

Where required, communications must contain accurate sender information and an appropriate method for recipients to exercise applicable opt-out rights.

Transactional communications may be subject to different legal requirements.

Build with Advantage Trademark Use

Unless Customer has prior written authorization, Customer may not use, remove, alter, or misrepresent any Build with Advantage or Enginess name, logo, trademark, service mark, tagline, identifier, attribution, or Product-generated branding.

Customer must not use BWA branding:

in a manner that implies Customer is Build with Advantage, Enginess, or an employee, contractor, agent, partner, or representative where such relationship does not exist;
to mislead another party regarding sponsorship, certification, affiliation, or endorsement; or
in any manner inconsistent with applicable trademark or branding requirements.

This section does not prevent use expressly enabled by Product functionality or authorized under Customer’s agreement.

Customer Reporting of Suspected Violations

Customer should report suspected abuse, security concerns, or violations of this AUP through the current Build with Advantage support or contact channels.

Where a report concerns an email or electronic communication sent through the Products, Build with Advantage may request an unaltered copy of the relevant communication and associated technical information.

Assessing Compliance

Build with Advantage may determine whether Customer Data or Customer’s use of the Products violates this AUP, subject to the applicable agreement and applicable law.

Customer is responsible for Customer Data and activities performed through Customer’s account by its employees, contractors, Users, applications, agents, workflows, API clients, service accounts, Connected Services, and end users.

Customer must reasonably cooperate with investigations into suspected misuse or security incidents involving Customer’s account.

Monitoring and Enforcement

Build with Advantage may, consistent with applicable law and Customer’s agreement:

investigate suspected violations of this AUP or misuse of the Products;
take reasonable measures to prevent security threats, fraud, abuse, excessive resource consumption, or unlawful activity;
notify Customer of suspected or confirmed violations;
restrict, remove, quarantine, or disable prohibited material or functionality where appropriate;
revoke or limit API, integration, automation, or AI Feature access associated with abusive activity;
temporarily restrict or suspend access where necessary to protect the Products, Build with Advantage, Customer, other customers, Connected Services, or third parties;
suspend or terminate Products used in violation of this AUP or another applicable agreement;
implement technical mechanisms intended to enforce usage restrictions;
cooperate with lawful requests from courts, regulators, law enforcement, or other authorities; and
preserve or disclose information where required by applicable law.

Where legally permitted and reasonably practical, Build with Advantage will provide notice of material enforcement actions affecting Customer.

Resource and Fair Use

Build with Advantage aims to provide reliable service across Customers and may monitor resource consumption, including bandwidth, storage, compute, API traffic, AI usage, search indexing, automation volume, and other infrastructure usage relevant to Product operation.

Usage allowances and limits depend on Customer’s applicable subscription, order form, hosting arrangement, or service agreement.

Customer must not deliberately circumvent usage limits, quotas, metering, billing controls, or technical restrictions.

Where Customer exceeds included capacity, Build with Advantage may apply applicable burst rates, require an upgraded service level, temporarily rate-limit excessive activity, or work with Customer to establish capacity appropriate for Customer’s workload.

Storage, bandwidth, AI consumption, API calls, compute-intensive workloads, external service consumption, and similar resources may have separate allowances and charges where stated in Customer’s applicable agreement or subscription.

Trials, Sandboxes, Community Editions and Development Environments

Trial, sandbox, community, demonstration, and development environments are intended for evaluation, development, configuration, testing, or other purposes identified by Build with Advantage.

Unless expressly authorized:

they must not be relied upon as production environments;
they must not be used to host production workloads;
they must not be used to process information inappropriate for the applicable environment;
access must not be resold or distributed to unauthorized persons; and
Customer must comply with any resource, availability, data retention, feature, and usage restrictions associated with the environment.

Data Protection and Privacy

Customer is responsible for determining the lawful basis and required permissions for Customer Data it collects and processes through the Products.

Customer must configure its implementation in accordance with applicable privacy and data protection requirements.

Where AI Features or Connected Services process Customer Data, applicable processing arrangements, privacy terms, subprocessors, deployment configuration, and Customer-selected integrations determine how information is processed.

This AUP does not replace the applicable Privacy Policy, Data Processing Agreement, service agreement, or other contractual privacy terms.

Changes to Products and Third-Party Services

BWA Products continue to evolve.

Build with Advantage may add, modify, replace, or discontinue functionality in accordance with Customer’s applicable agreement.

AI models, Connected Services, APIs, browsers, operating systems, infrastructure providers, and other external dependencies may also change independently.

Customer is responsible for testing Customer-specific implementations and integrations where such changes materially affect Customer’s use.

Updates to this AUP

Build with Advantage may update this AUP from time to time.

The current version will be published through Build with Advantage’s applicable legal or Product channels.

Where required by Customer’s agreement or applicable law, Build with Advantage will provide notice before material changes take effect.

Continued use of the Products following the effective date of an updated AUP constitutes acceptance of the updated AUP to the extent permitted by Customer’s agreement and applicable law.